It is very common for my clients to call me when they realize they need asap – sometimes a few days before they need something specific.
This is wonderful as I can handle any and all S.O.S. fashion emergencies gracefully and with ease. However, shopping for a coat when its 20 degrees out in NYC may not be the best strategy.
Unfortunately, the stores are on a preparatory schedule, and the selection is quite thin.
For this reason, I encourage you to rethink your shopping plans and current spontaneous efforts.
If you shop for winter wear when it’s roasting outside and shop for spring and summer when it’s freezing, you will find much more merchandise. I know it feels counterintuitive, but you will find a better selection in terms of styles and sizes, and you’ll catch some great sales.
Why not find exactly what you need and want and be done with it? Once you have those key pieces, you’ll be prepared before any fashion emergencies arise.
Trust me, digging through sales racks isn’t always fruitful.
In Susan Redstone’s book ‘Just Try it On‘ she details exactly when to shop, and the guide is helpfully broken down by item. I consider it a MUST read for planning shopping trips, and – style guru that I am – I know it’s wise to refer to it often.