Most of my clients request non-logoed accessories. They crave simple, stylish design without the tramp stamp of a logo. I too share this philosophy. Even the little C’s on my glasses irk me a bit. When I used to wear a G belt buckle and G glasses from Gucci, I told interested parties that it stood for GREENAWALT, my last name.
While in Saks recently, I was confronted with the challenge of finding unique work appropriate pumps that are stylish yet void of signature buckles and logos. This narrows the playing field to the following designers stocked on the 8th floor of Saks: Jimmy Choo, Chloe, YSL (however currently rocking stripper-like styles), Reed Krakoff, Christian Louboutin (if you don’t count the red soles, their trademark as won in court), Stuart Weitzman, and an occasional Prada. Not much to work with, I know.
I’m hoping more luxury brands enter into the market without logos, focusing on high quality product. I’m excited by the newly launched company True Galt, which makes custom made shoes based on a scan of your foot. The result is a good range of styles and fabrics that’s completely logo-free. Some other companies that sell shoes off the rack without logos are Cole Haan, Manolo Blahnik (although in my mind they’ve jumped the shark), Beverly Feldman (if you want fun embellishments), and select Kate Spades. I’m hoping there will be more companies like Reed Krakoff (Mr. Krakoff, the founder, also designs for the very logo heavy Coach) entering the market. The brand is founded on the premise of quiet, understated luxury – no labels, just great leather and materials.